Sports radio continues to grow in popularity, but so too does the competition for remaining popular.
In today’s world, people want their sports news immediately, and they’ll be quick to get it somewhere else if you’ve fallen behind.
This week, The Bridge welcomed Freddie Coleman to the program — the namesake for the Freddie Coleman Show on ESPN radio, weeknights from 11 p.m. to 2 a.m. EST.
From the humble beginnings of working as the Program Director for an Oldies station, to having the right people hear him at the right time, Freddie worked his way up the ranks of the local radio scene before landing his own show that is broadcast on more than 300 stations throughout the country to millions of listeners.
In this episode, Freddie takes us through his journey to ESPN and offers a behind-the-scenes look at what goes into making his show and how he keeps listeners engaged in what he brings to the airwaves each night. We discussed some of his favorite moments of being on-air, how he interacts with his listeners, some of his favorite guests, which teams we might see in the NBA Finals and what advice he would give to aspiring sports broadcasters.
You can follow Freddie on Twitter @ColemanESPN. The interview starts a little after the 6:00 minute mark.
Show music: ‘Actionable’ and ‘Epic,’ courtesy of www.bensound.com.